What makes WhatsApp more popular than Facebook? Besides its massive worldwide user base, it also has a business focus. WhatsApp has announced that as of February 2020 it was used by more than two billion people worldwide, which is far ahead of all other messaging applications. With its business focus, the app is increasingly becoming a critical business tool. In India and Brazil, the company has announced that it has received over 400 million messages a month, making it one of the most popular messaging apps in the world.
The app was launched in 2009 by two ex-Yahoo employees and was purchased by Facebook in 2014. Even after the acquisition, it remains the most popular messaging application in the world. WhatsApp describes its service as simple and secure and says that communications are sent using Wifi or data, rather than a mobile phone’s text message plan. This means that the app doesn’t count as a text message on a phone contract, allowing it to function across different platforms.
Facebook’s ad-free messaging app has long drawn a parallel with WhatsApp. WhatsApp has a similar revenue model. After a free grace period, WhatsApp charges $1 per user per year. That’s a lot of money for a text messaging app. And Facebook has to convince users that Messenger is safe, but it’s a big deal for both companies. Especially for a company with a 650 million daily active mobile user base, the decision was a major win.